Here are 15 real & rather interesting statistics about podcast listeners. These are taken from various 2018 US based studies.
- 44% of the US population (that’s 124 million) has listened to a podcast.
- Just over 60% of the US population knows what “podcasting” means.
- 17% (or 48 million) listen to podcasts every single week.
- 26% (or 73 million) listen to podcasts at least once every month.
- 56% of podcast listeners are male, 44% female.
- Podcast listeners subscribe to an average of 6 shows.
- 19% of podcast listeners increase the speed of speech of the podcast.
- Comedy is the most popular genre of podcast, followed secondly by education and thirdly by news.
- 94% of podcast listeners are active on social media, as opposed to just 81% for the rest of the population.
- 22% of podcast listeners do so while driving, 69% listen on their smart phones.
- 36% of podcast listeners are non-white.
- 45% of podcast listeners have income over $75,000 vs 35% for the total population.
- 80% of podcast listeners listen to all of the episode.
- 53% of beer drinking households are podcast listeners.
- 69% of listeners say that they learn about new products and services from podcast ads.